Guests judge a hotel from the driveway. Entrance signs, lobby lettering and room signs should feel like part of the architecture, with finishes that age well and lighting that is warm rather than harsh.
What these projects usually need
- Building and entrance signs visible from the approach road
- Lobby and reception branding in premium finishes
- Wayfinding for floors, rooms, banquets and back-of-house
- Restaurant, bar and spa signs that each have their own character
Things to plan for
- Consistency: plan all signs as one family so typography and finishes match across the property.
- Lighting temperature: warm white usually suits hospitality interiors and stone or wood façades.
- Durability: brass and PVD finishes need the right cleaning routine; we share care notes at handover.
