A restaurant sign has two jobs: to be noticed from the street and to set the mood before a guest walks in. Inside, signs carry on working, from the feature wall people photograph to the menu board they read in the queue.
What these projects usually need
- A façade sign that reads clearly at night, when most diners arrive
- A feature or photo wall that reflects the concept
- Menu boards that are easy to update as prices change
- Signs that cope with kitchen grease, heat and frequent cleaning
Things to plan for
- Opening hours: if you trade mainly after dark, prioritise illumination. Halo-lit metal suits fine dining; front-lit letters suit quick-service brands.
- Mall or high street: malls often fix sign sizes and installation hours. Share the mall's signage guidelines with us at the start.
- Cleaning: choose finishes inside the restaurant that tolerate daily wiping.
